Frequently Asked Questions - Email Marketing

How do I know if I will be labelled as a spammer?

Understand Email Filters.

Its important to familiarize yourself with the following individual filtering methods. In the past ISPs would block emails based solely on one of these filters but as weaknesses in this approach became inherent they can no longer rely on any one method. Each of the following filtering methods play a role in your ISPs' delivery decision:

Content Filtering

Uses the email subject line and the body content to come up with a spam count score. One of the most popular spam filtering packages is Spam Assassin which is used in EmailCheck.

List Quality Filtering

A lot of spam lists particularly paid subscriber lists contain a lot of bogus email which results in high bounce rates. ISPs use this to detect which lists contain bounces that exceed a certain quantity and then disallow all emails from this IP address or sending domain.

Volume Filtering

Because spammers send bulk emails without regard to accuracy or volume this checks the number of simultaneous connections that are opened (known as threads) at any one time with your ISP. The server may then reject all messages based on the number of open connections. Connect Email Marketing uses a single thread sending method.

IP Address Filtering

When an IP address is added to this filtering list the process is known as "blacklisting." Once blacklisted all emails from a particular IP address are disallowed.

Domain and URL Filtering

Checks the email domain used to send a mailing as well as any URLs included in the message.

Legal Compliance

You need to be aware of regional laws aimed at curbing spam. In order to ensure that your mailings are permission based it is good policy to ensure that an opt-in mechanism is in place before you begin email marketing.

Can Spam Act

- ensure that all mailings contain a functional unsubscribe mechanism
- all unsubscribe requests must be honored within 10 days
- commercial mailings must include the physical location of the sender
- criminal charges for fraudulent sender or deceptive subject lines


Contact us here on how we can help your business obtain a better ROI on your marketing spend with our email marketing application, Connect.