How to avoid being labelled a spammer
Frequently Asked Questions - Email Marketing
How can I avoid being labelled as a spammer?

Good list maintenance is necessary for avoiding spam traps. Here are some things you will need to avoid:

Poor List Sources

This includes avoiding paid subscriber lists as mentioned previously

List Poisoning

Using confirmation Opt-In mailings will reduce the chances that you will receive invalid email addresses

List Aging

Because spam traps are often used by recycling old email addresses use bounce management to remove any old email addresses and also remove any inactive addresses from your list. Our lists are maintained regularly and we recommend you do the same. We also advise you to verify large email lists prior to campaigns.

Sender Authentication

This is used to prevent domain forgery and spoofing and provides a framework for helping ISPs to distinguish between legitimate email senders and spammers. ISPs Identifying and verifying a claimed domain name has been authenticated or authorized for sending from a MTA makes it possible to treat suspected forgeries with suspicion, reject known forgeries, and block email addresses from known spamming domains.

Sender Policy Framework (SPF)

A record that allows you to determine which computers can send emails on behalf of your domain. Adding an SPF record to your domain name's TXT entry, while not required, can help improve email delivery rates by reducing the chance that the emails you send will be seen as spam. It can also help prevent others from sending spam and using your domain name. This is used by Bellsouth, AOL, Gmail, and MSN/Hotmail. This is implemented in "Connect's" configuration

Sender ID

This is very similar to SPF record except this extends the verification process to include the purported responsible address included in the header. Used by MSN/Hotmail. A sender address is always included in our send outs.

Domain Keys

An authentication standard that is designed to verify the DNS domain of email sender and the message integrity. All outgoing emails are digitally signed with a private encryption key to match a public key that is published in the sender's DNS record. Used by Gmail, Yahoo, SBCGlobal, British Telecom, Rogers Cable, Rocket Mail, etc.


An enhanced authentication standard that allows a person to verify that a message comes from the domain that it claims that it came from.